On July 4th, at the 2025 China Best Managed Companies (BMC) Awards Ceremony, Absen was honored for the fourth time with prestigious “Best Managed Company” title by Deloitte. Recognized for its outstanding performance across four key dimensions – strategic planning, organizational capabilities, commitment to growth, and financial strength – Absen once again demonstrated the excellence that defines top private enterprises. As a global leader in LED display solutions and services, Absen’s repeated recognition not only affirms its alignment with the rigorous standards of Deloitte’s Global Best Managed Companies framework, but also highlights the managerial innovation and global competitiveness of Chinese private enterprises in today’s evolving business landscape.
Strategic Planning: A Dual-Engine Approach of Global Expansion and Technological Leadership
Anchored in its vision to become a trusted global leader in LED display applications and services, Absen has built a market network spanning over 140 countries and regions, supported by 18 subsidiaries worldwide. Through a highly efficient collaborative model — research and development at its headquarters, manufacturing in Huizhou, and globalized marketing – Absen has developed a streamlined operation that aligns with the BMC program’s emphasis on sustainable growth pathways. By establishing localized teams in key regions including the Americas, Europe, and Africa, Absen has successfully delivered over 60,000 LED display applications across the globe.
Compared with industry peers, Absen’s strategic differentiation lies in its dual focus on technological leadership and in-depth market specialization. The company actively drives innovation in cutting-edge technologies such as Micro LED and COB, while also developing customized solutions tailored to specific application scenarios – including advertising, stage performance, conferencing, and more. This strategic logic of global presence combined with vertical breakthroughs enables Absen to maintain a distinct competitive edge in an increasingly homogenized LED display markets. The company has held its position as the NO.1 exporter in the LED display industry for 12 years.
Organizational Capability: Deep Integration of Culture Empowerment and Digital Management
Absen’s organizational capability closely aligns with the BMC program’s emphasis on building a high-performance culture. At its core is the dual empowerment of the company’s “Trusted Culture 4.0” and its digital management system. As a company that has maintained steady and sustainable growth over the long term, Absen has transformed its core values of integrity, gratitude and responsibility into actionable management practices—fostering a shared sense of purpose and values among its global partners.
On the digital management front, Absen initiated end-to-end business process re-engineering as early as 2007. Over time, the company has built a comprehensive digital matrix comprising 18 core information system, enabling full-process visibility—from order management to global logistics. This integrated organizational model—combining cultural cohesion with digital efficiency — has empowered Absen to achieve approximately RMB 3.663 billion (503.6 million USD) in revenue in 2024, while sustaining double-digit growth in overseas markets for three consecutive years. These results reflect a level of organizational resilience well above the industry average.
Development Commitment: Sustainable Growth Practices Rooted in Compliance
Guided by the BMC program’s Commitment Dimension—which emphasizes integrity and green development—Absen has built a full-chain compliance and sustainability management system. As the first company in the LED display industry to obtain China Customs’ AEO Advanced Certification, Absen is eligible for streamlined customs procedures in its import and export operations. Moreover, by adopting a fully CCC-certified integrated delivery model, the company actively contributes to raising compliance standards across the LED industry.
In the area of sustainability, the carbon reduction achievements of Absen’s Dongjiang Intelligent Manufacturing Center—driven by its photovoltaic power system—are closely aligned with the BMC program’s emphasis on environmental responsibility. In 2024, Absen completed carbon footprint verification for 24 product models, reaffirming its commitment to embedding green manufacturing principles across the full product life-cycle. This development model—compliance as foundation, green innovation as driver—has enabled Absen to earn high ESG evaluation scores from international clients for four consecutive years.
In 2024, Absen’s Dongjiang Intelligent Manufacturing Campus was recognized as a green and energy-efficient demonstration site, earning the Sustainability Award at the MONDO-DR Awards for its low-carbon and energy-saving architectural design.
Financial Strength: Robust Validation of a Globalized Profit Model
Absen’s 2024 financial performance strongly reflects the BMC program’s emphasis on sustainable profitability under its Financial Strength dimension. The company achieved a 13.78% year-on-year increase in overseas revenue, supported by a unique profit structure that leverages emerging markets to offset cyclical fluctuations. This resilience is driven by Absen’s “value customer deep engagement” strategy, which focuses on high-end commercial display and large-scale event projects—allowing the company to maintain gross margins above the industry average.
Notably, Absen invested a total of RMB 461 million (63.39 million USD) in research and development from 2022 to 2024 translating into strong market premiums for technologies such as Micro LED and COB. This has enabled the company to sustain steady growth even amid global economic pressures. This positive cycle of research and development investment—technological breakthroughs—market premium exemplifies the long-term value creation capability advocated by the BMC program.
Absen Chairman Ding Yanhui emphasized, “Receiving this honor for the fourth time is a dual recognition of our Trusted Culture and our global brand strategy. Moving forward, Absen will continue to adhere to the BMC standards as a benchmark for building a globally competitive management system.”
