Against the backdrop of accelerated digital transformation in the global outdoor advertising industry, on March 9th, the Absen DOOH Innovation Summit became a focal point of the industry. With the theme “Low Carbon Energy Saving, Innovating Future,” the summit highlighted Absen’s groundbreaking advancements and commitment to sustainability in outdoor LED displays through a comprehensive white paper, cutting-edge product technology, and industry networking.
During the event, Absen officially released the “Absen Outdoor LED Display Development White Paper” to its global clients, systematically addressing the technical challenges faced by the industry and proposing solutions. The white paper highlighted that while the current outdoor advertising industry still faces issues such as waterproofing, Anti-UV, heat dissipation, power consumption, and brightness decay control, Absen has achieved breakthroughs in low-carbon energy saving, reliability, and business model innovation through years of technological accumulation.
Absen proudly unveiled its outdoor low-carbon energy-saving showroom at the event, offering global clients an immersive experience of its cutting-edge technologies and product strengths. The showroom highlighted Absen’s advancements in material research, heat dissipation design, and intelligent control for outdoor LED displays. It featured innovative dynamic energy-saving technology, high-brightness display solutions, and eco-friendly manufacturing practices, leaving a lasting impression on attendees and sparked significant interest among global clients and partners.
Although the A25 series was not newly launched at this event, it remains a hot topic as a flagship product embodying Absen’s low-carbon strategy. According to laboratory calculations, the A25 series uses dynamic energy-saving technology, consuming Less than 1 KWH/SQM per day, achieving over 50% energy savings compared to traditional products. It supports black screen mode (saving 50%) and dynamic mode (saving 25%). Furthermore, with features like a 10-year warranty, brightness levels of 7500-10000 nits, and a refresh rate of 7680 Hz, the A25 series offers a solution balancing performance and cost for outdoor advertising. Additionally, Absen’s innovative “zero down payment” policy breaks away from traditional prepayment models, further lowering the entry barrier for clients.
As a leader in the global outdoor LED display market, Absen has developed a team of highly qualified international professionals. With more than 4,500 ACE-certified service engineers and 18 domestic and overseas companies, Absen’s business is expanding in over 140 countries and regions around the world. The company has led the formulation of several international standards. Its products have been successfully applied to international events such as the Qatar World Cup and the Paris Olympics, as well as commercial scenes like Times Square and city landmarks. Certified as a national-level “green factory,” Absen integrates low-carbon concepts throughout raw material procurement, production, and recycling, applying for over 1,200 intellectual property rights covering key technologies such as optics, heat dissipation, and drive IC.
According to Tania Zhao, Vice President and President of Display Business Group at Absen, “the company will continue to deepen technological innovation, promoting higher efficiency and lower energy consumption in outdoor LED displays. Through global layout and ecosystem cooperation, Absen aims to assist the industry in achieving a green transformation. This innovation Summit not only demonstrated Absen’s technological strength but also marked a new phase of low carbon and high efficiency for the outdoor advertising industry.”
