• Home
  • News
  • Corporate
  • An Open Letter from Absen: Respecting Original Value, Protecting Genuine Product Innovation
News

An Open Letter from Absen: Respecting Original Value, Protecting Genuine Product Innovation

To all our partners and customers:

Over the past year, our A25 and PL V3 products have achieved remarkable market success thanks to their original design and outstanding performance, earning high recognition and praise from customers worldwide.

As the market popularity of these products has grown, several competitors have begun producing imitations of the A25 and PL V3. The LED display industry currently lacks unified mandatory standards, and some competitors participate in the market by replicating and copying existing products.

The trend of copycat products objectively confirms that the product definition, structural design, and market value of the A25 and PL V3 have been fully validated by the industry. The value of these two products stems precisely from a commitment to originality.

The Absen A25 series is a best-selling outdoor advertising display. Within one year of launch, sales exceeded RMB 1 billion, covering over 130,000 square meters. With “energy-saving, 10-year warranty, and zero down payment,” it redefined the standard for outdoor display products and has been adopted in landmark installations across more than 60 cities worldwide. Its proven high-frequency operation and long lifecycle have withstood the test of the market in the most prominent city locations.

A25 Series Application Projects

The Absen PL V3 series is the next-generation multi-scenario rental LED display of the PL family. At the 2025 IFC show in the United States, the PL3.9 Pro V3 made its global debut as the world’s first indoor-outdoor dual-use rental display. Its die-cast magnesium integrated dual-layer structure, paired with King Pin locking pins and a module anti-detachment mechanism, safeguards equipment and personnel in stage environments. With accessories such as a wind brace and compact cart, one screen serves multiple purposes — covering music festivals, corporate events, and touring shows — and secured nearly 10,000 square meters of orders upon launch.

PL3.9 Pro V3 Series Application Projects

However, counterfeit and replica products differ fundamentally from the originals in R&D depth, raw material quality, manufacturing processes, reliability testing, and after-sales support systems. These gaps can introduce quality risks, delivery uncertainties, and long-term maintenance challenges to projects. Such differences cannot be disguised by a superficial resemblance — ultimately, it is the project itself that pays the price.

We have always adhered to independent R&D, continuously investing substantial resources in product innovation. We hereby earnestly appeal to all channel partners and end customers: respect the value of original R&D, and make a rational distinction between genuine and imitation products.

To better help everyone identify genuine products and avoid project risks, we are also soliciting valuable suggestions from our partners regarding imitation issues:

  • Suggestions for identifying genuine A25 and PL V3 products
  • Practical experience in distinguishing original and imitation products during project selection
  • Use cases and performance feedback on Absen products
  • Thoughts and suggestions on communicating the value of original products
  •  

Feedback channels: You may share feedback through your local Absen team members or via email.

Email subject: [A25 & PL V3 — Originality Co-Build Feedback] + Company – Name

Email: [email protected]

For contributors whose suggestions are adopted, we will offer an exclusive Shenzhen city tour to experience the unique charm of this city of technology, along with an invitation to visit Absen’s state-of-the-art smart factory and technology showroom.

Innovation is hard-won; copying is easy. But quality, reliability, and full-lifecycle service cannot be simply replicated.

Being imitated is proof of being a pioneer; continuous innovation is the moat of long-term value. We look forward to working alongside our customers and channel partners to respect originality and jointly maintain a healthy and sound industry ecosystem.

Related News

Type to search
[product_menu_box]

Attention European Visitors

You are currently located in the European region. To comply with data protection regulations and privacy policies, we will not collect any personal information from you.

If you are a visitor from Europe, please go to visit our website specifically designed for the European region.

Attention North American Visitors

You are currently located in the North American region. To comply with data protection regulations and privacy policies, we will not collect any personal information from you.

If you are a visitor from NA, please go to visit our website specifically designed for the NA region.