On November 4, the Absen 2026 Global Technology Launch was held at the Dongjiang Smart Manufacturing Center, bringing together more than 130 customers and partners from over 30 countries. Under the theme “Enjoy Technology, Unlock Value,” Absen presented a range of advanced display technologies and innovative products with a global audience, and invited international creative and technology partners including Stage Centre Line Associates (SCLA) , d’strict and Barcoto share the stage, share their insights on the evolution of LED display technology and exploring new commercial value in scenario-based applications.
In his opening address, Chairman Ding Yanhui said, “Business is about making friends. Over 26 years we have built long-term, solid partnerships with customers and channel partners around the world. As price competition in the industry intensifies, Absen will stay customer-centric, strengthen its competitive edge through scenario-based product innovation, coordinated value creation across the industry chain, and quality and service, and create value together with our partners. At the same time, building on our digital transformation and real business data, Absen is embracing AI to improve efficiency across the entire value chain, from R&D and manufacturing to service, and to reinforce the foundation for long-term growth.”
01. Stay True: Holding to the Culture of Authenticity and Steady, High-Quality Growth
With 26 years of experience in the LED display industry, Absen has held fast to its mission of letting the world shine with true radiance, and to its core values of integrity, gratitude and responsibility, which run through project delivery, customer service and partner collaboration. Amid global economic volatility and downturns in the industry cycle, Absen continues to strengthen six core competencies: technology leadership, brand influence, a service moat, cost competitiveness, an expanded sales channel network, and the cohesion of its organizational culture. “Technology can be copied and prices can be matched, but culture cannot.” Rooted in the company’s DNA, this culture of authenticity is what underpins Absen’s ability to navigate cycles and stay aligned with its partners.
02. Technology Leadership: Bringing Display Back to Real-World Scenarios
LED display technology continues to evolve toward higher image quality, faster response, thinner and lighter form factors and greater energy efficiency, while the market places ever higher demands on the overall performance and user experience of display products.
In response to industry trends and real customer needs, Absen introduced technology upgrades across three areas at the 2026 Global Technology Launch: image quality, usability, and environmental performance.
Image quality:
Pure Black technology restores the display’s true black, so that the screen delivers optimal image quality in any environment;
Direct Response technology builds on Absen’s in-house ASIC to optimize the signal processing path, delivering a “what you see is what you get” experience.
User experience:
StayCool technology optimizes thermal management, improving temperature consistency across the display and enhancing display uniformity;
SlimForm and LightForm technologies combine structural optimization with new materials to enable fast installation and removal in a thin, lightweight format.
Energy efficiency:
Smart Power Systems brings systemic innovation across the power supply, driver, chip and optical design.
Together, these five display technologies raise image quality, user experience and energy efficiency in concert, turning technology innovation into tangible product and customer value.
03. A Growing Flagship Line-up: An Upgraded Portfolio for Every Scenario
Responding to market demand across different application scenarios, Absen continues to refine its product portfolio, making targeted breakthroughs from Micro LED technology application and COB performance upgrades to easier deployment and creative outdoor display.
In commercial display, Absen introduced the industry’s first 55-inch FHD plug-and-play Micro LED display, the A55 series, which making LED displays as easy to use as LCDs, with standard FHD resolution, HDMI plug-and-play, seamless splicing and compatibility with LCD ecosystems; iCon X V3 took the stage as the world’s first native multimodal AI + MicroLED interactive display terminal, featuring Absen’s self-developed AI Agent, the Acube intelligent AI assistant, alongside screen-level upgrades to ultra-low latency and a 120Hz video refresh rate; the iCon E V2 interactive display terminal brings high-brightness display, plug-and-play casting, multi-device collaboration and ultra-low power consumption to education, meeting and commercial spaces for clearer, more efficient interaction; and the PO Pro V2 series of poster displays further simplifies deployment and O&M through structural optimization and cloud-based cluster management. KLCOB V3 is Absen’s new-generation all-round Micro LED display. It delivers comprehensive upgrades in image quality, energy efficiency and stability, and is compatible with mainstream control systems including Barco, achieving full ecosystem compatibility and adaptability across all scenarios; the K V4 series, a new-generation quick-install commercial LED display, combines the strengths of COB and SMD with multi-layer protection and custom-shaped designs to further expand the boundaries of commercial display; and the JD Pro holographic screen is a flagship built for curtain wall applications, with 95% transparency, lightweight cabinets and flexible installation, offering more creative display solutions for building media facades.
04. An Upgraded Global Service System: Full Lifecycle Assurance
Absen continues to upgrade the AbsenCare global service system. Built around “Fast, Professional, Global,” Absen has built a more efficient and reliable service network: 7×24 customer service support, more than 170 professional service engineers, 15 tier-one service centers, 25 tier-two service centers and over 1,000 authorized service partners, with coverage across 165 countries and regions. Over 26 years, Absen has delivered more than 500,000 service cases with customer satisfaction of 98.2%, providing professional and timely support to customers worldwide.
05. Technology Meets Content: Expanding the Commercial Value of LED Display
Focusing on the commercialization of immersive display technologies, Mac Chan, Director and Chief Advisor of SCLA, drew on representative projects including Sky Symphony at Genting Highlands in Malaysia, the immersive atrium at PNB 118 mall in Kuala Lumpur and the transparent LED screen in Singapore to share how LED displays are used in kinetic installations, commercial spaces and immersive experiences, emphasizing an ROI-oriented approach that turns technology innovation into real commercial value.
Hee-Jung Ji, Creative Director of d’strict Media Service Group, explored the integration of content creation and spatial art in the AI era, exploring how LED display extends from a traditional advertising medium to a medium for spatial art. Through the LED.ART content licensing platform and the FLODY space management platform, the presentation demonstrated how hardware, content and operations work in concert to bring richer experiences to commercial spaces.
“A screen is a carrier that adds value to a space, and content makes that space more vivid.” The forum brought together five technologists and artists from China, the United States, Germany, Malaysia and Egypt to demonstrate how LED display empowers space through real-world case studies. The conversation centered on questions such as “is a screen a material or a storyteller?” and “where does long-term value come from?”, examining the relationship between screens and spatial environments with industry peers from around the world.
As new technology, new content and new operating models come together, value co-creation between Absen and its global partners is unlocking the full potential of LED displays in creative spaces.
Looking ahead, Absen will continue to uphold its core values of integrity, gratitude and responsibility, ensure technological innovation is rooted in real-world applications, empower partners with innovative products and a global service system, and work together with partners to explore new possibilities for LED display applications and contribute to the high-quality development of the industry.
